CASE STUDY
Mpumelelo Creative
Digital Transformation for Technical Services
Project Overview
Mpumelelo Creative is a "Success Factory" that operates with a dual focus: high-end creative marketing services and heavy-duty industrial supply (Mining Materials & PPE). The goal was to create a digital presence that validated both sides of the business without causing brand confusion.
The Problem
Brand Duality: Inability to target both corporate creative clients and industrial mining procurement officers on a single platform.
Lead Friction: Potential clients had no direct, low-friction way to request bulk quotes for commodities like Chrome and Coal.
Visibility: Despite a strong physical presence, the digital footprint didn't reflect the scale of their industrial operations.
My Solution
Dual-Funnel Architecture: Developed a "Split-Entry" UI that immediately directs visitors to either 'Creative Services' or 'Industrial Supply'.
B2B Quote Integration: Implemented a rapid WhatsApp-to-Email quoting system for bulk material procurement.
Authority Building: Integrated high-visibility safety certifications and material spec sheets to build instant trust with mining stakeholders.
Technical Stack
WordPress
SEO Optimization
UI/UX Design
Google Maps API
WhatsApp Integration
Results
Improved Professional Credibility
100% Mobile Responsive
Let’s work together
I’m available for freelance work, remote contracts, and long-term collaborations. If you’re a business, startup, or recruiter looking for a reliable developer — let’s talk.
- Email: hello@donald-techguy.co.za
- WhatsApp: +27 72 112 9499
- Calls: +27 61 466 1006
- Location: South Africa (Available Worldwide)
- Availability: Open for Remote & International Projects